It’s the goal of each and every person to be seen as credible, to be respected and taken seriously. Naturally this extends to our businesses. Whether you’re a small business owner, a major CEO, or you’re a partner in a start-up, building credibility for your business is crucial to its success. So how do you boost the credibility of your business? Is there a time tested formula to follow, rules to abide by? Yes and no. They might not be the ones you think!
While many people believe that the more certifications you have the more credible you are this doesn’t exactly translate. Reading business book after business book to better understand the world of business doesn’t always work either. When trying to boost credibility it’s important to remember that credibility can’t be created overnight. Whether you’re looking for credibility within your own office or within the eyes of the public (your consumers) sticking to your guns and not backing down in the face of opposition goes a long way!
A great and inventive way to build your business’ credibility is to write a book! Books are trusted sources of information and when a person becomes an author they are automatically more respected than they were before. Writing a book implies knowledge, expertise, and insight. All of these things culminate to create respect and credibility.
A few simple ways to emanate confidence and credibility would be to be knowledgeable, sincere, and honest. These traits demand respect and are liked by all. Many people know that a surefire way to lose someone’s respect is to be dishonest. Dishonesty will kill credibility each and every time. When you can’t be trusted, what can your business offer? Stakeholders look for transparency from most entrepreneurs so it’s best to just be straightforward and honest.
Be confident and promote the achievements your company has made. Even the small achievements you might overlook can be used to build recognition and credibility. Remember that confidence comes from within and sometimes you need a little boost in confidence. While building business credibility take a break and stock up on confidence boosting undergarments from Victoria’s Secret. Promoting your achievements and projecting confidence with stakeholders and self promotions is a surefire way to build the credibility you so desire.